Writing workshops, communication consulting and writing services
If you wanted to keep teens from smoking weed, what message might you communicate?
One health organization, reports Guy Kawasaki in his book Enchantment, used the message that young people who smoked weed were five times more likely to engage in sex.… Read the full article
Have you seen the piece about the orphan baby kangaroo and wombat who become BFFs? They also have a baby wallaby friend.… Read the full article
When William Faulkner couldn’t figure out how to structure A Fable, he wrote a simple outline — directly onto the wall of his writing sanctuary.… Read the full article
Anger and anxiety are the No. 1 attribute of messages that get shared, found Jonah Berger and Katherine L. Milkman, two professors at the University of Pennsylvania.… Read the full article
Why metaphor?
Metaphor is a literary device that helps readers understand, pay attention, remember and act on messages.… Read the full article
When Austin Roebuck needed to get the word out about how a new bill in Congress would affect his audience of fishing fanatics, he first tried a traditional message.… Read the full article
