Metaphor is like Elvis; it shakes us up
Why metaphor?
Metaphor is a literary device that helps readers understand, pay attention, remember and act on messages.… Read the full article
messages
Who’s ‘Me’?
You can’t write a WIIFM without the M
If you wanted to keep teens from smoking weed, what message might you communicate?
One health organization, reports Guy Kawasaki in his book Enchantment, used the message that young people who smoked weed were five times more likely to engage in sex.… Read the full article
Reel them in with readability
Yamaha Marine Group communicator makes message 164.57% easier to read
When Austin Roebuck needed to get the word out about how a new bill in Congress would affect his audience of fishing fanatics, he first tried a traditional message.… Read the full article
Make messages move faster
Partial sentences make your copy clip along faster
Mrs. Webb, your 3rd-grade teacher, probably counseled you to avoid sentence fragments.
Mrs. Webb was wrong. Sentence fragments can help you:
- Create drama
- Make a transition
- Emphasize an important idea
- Change the pace of your piece
- Make your copy sound conversational
- And, of course, make sentences shorter
Write fragments like Paul Harding.
… Read the full articleYou’re one in a million
Messages a year, that is
Information, these days, is hard to escape. Even formerly message-free spaces now bombard us with data.
Our audience members see messages printed on water cooler cups, embossed into their pizza’s cheese — even tattooed onto human skin.… Read the full article