Metaphor is like Elvis; it shakes us up
Why metaphor?
Metaphor is a literary device that helps readers understand, pay attention, remember and act on messages.… Read the full article
Writing workshops, communication consulting and writing services
Why metaphor?
Metaphor is a literary device that helps readers understand, pay attention, remember and act on messages.… Read the full article
If you wanted to keep teens from smoking weed, what message might you communicate?
One health organization, reports Guy Kawasaki in his book Enchantment, used the message that young people who smoked weed were five times more likely to engage in sex.… Read the full article
When Austin Roebuck needed to get the word out about how a new bill in Congress would affect his audience of fishing fanatics, he first tried a traditional message.… Read the full article
Mrs. Webb, your 3rd-grade teacher, probably counseled you to avoid sentence fragments.
Mrs. Webb was wrong. Sentence fragments can help you:
Information, these days, is hard to escape. Even formerly message-free spaces now bombard us with data.
Our audience members see messages printed on water cooler cups, embossed into their pizza’s cheese — even tattooed onto human skin.… Read the full article