Metaphor is like Elvis; it shakes us up
Why metaphor?
Metaphor is a literary device that helps readers understand, pay attention, remember and act on messages.… Read the full article
messages
Who’s ‘Me’?
You can’t write a WIIFM without the M
If you wanted to keep teens from smoking weed, what message might you communicate?
One health organization, reports Guy Kawasaki in his book Enchantment, used the message that young people who smoked weed were five times more likely to engage in sex.… Read the full article
Reel them in with readability
Yamaha Marine Group communicator makes message 164.57% easier to read
When Austin Roebuck needed to get the word out about how a new bill in Congress would affect his audience of fishing fanatics, he first tried a traditional message.… Read the full article