Master Class grads boost readability by up to 300%
One of my favorite parts of my Catch Your Reader Master Class is our Cut Through the Clutter smackdown.… Read the full article
Measurement
No more excuses!
How to spot hidden measurement resources
By Angela Sinickas, ABC, Diva of Diagnostics
You may be putting off measuring the effectiveness of your communications for what seem like good reasons:
- No time.
Measure what matters
You’re not still basing success on page views, are you?
I got into a little Twitter tiff — is that a Twiff? — with an SEO expert recently after I suggested in a workshop that writers optimize for humans first and Google second.… Read the full article
The right stuff
Are you measuring the wrong things?
Why do we measure click-thru rates? Web analytics? Follows, comments, likes and shares?
Because they’re there. We measure them because they’re easy to measure.… Read the full article
News flash: You’re not a news bureau
Your job is to change behavior, not to report news
Might I rant for a moment?
Right this minute, all over the world, communicators are knocking themselves out to deliver organizational news that nobody wants or needs.… Read the full article
Track outputs, outtakes and outcomes
Tips for measuring communication success
Good PR measurement doesn’t just track ad value equivalencies. Instead, it links your efforts to the organization’s key performance indicators, or KPIs.… Read the full article
Perform communication triage
Allocate your efforts based on the benefit to the organization
I remember the good old days at Hallmark Cards, when I was responsible for the company’s gorgeous, glossy employee magazine.… Read the full article
