How to spot hidden measurement resources
By Angela Sinickas, ABC, Diva of Diagnostics
You may be putting off measuring the effectiveness of your communications for what seem like good reasons:
- No time.
You’re not still basing success on page views, are you?
I got into a little Twitter tiff — is that a Twiff? — with an SEO expert recently after I suggested in a workshop that writers optimize for humans first and Google second.… Read the full article
Are you measuring the wrong things?
Why do we measure click-thru rates? Web analytics? Follows, comments, likes and shares?
Because they’re there. We measure them because they’re easy to measure.… Read the full article
Your job is to change behavior, not to report news
Might I rant for a moment?
Right this minute, all over the world, communicators are knocking themselves out to deliver organizational news that nobody wants or needs.… Read the full article
Tips for measuring communication success
Good PR measurement doesn’t just track ad value equivalencies. Instead, it links your efforts to the organization’s key performance indicators, or KPIs.… Read the full article
Allocate your efforts based on the benefit to the organization
I remember the good old days at Hallmark Cards, when I was responsible for the company’s gorgeous, glossy employee magazine.… Read the full article