Measurement

Readability smackdown

Master Class grads boost readability by up to 300%

One of my favorite parts of my Catch Your Reader Master Class is our Cut Through the Clutter smackdown.… Read the full article

Perform communication triage

Allocate your efforts based on the benefit to the organization

I remember the good old days at Hallmark Cards, when I was responsible for the company’s gorgeous, glossy employee magazine.… Read the full article

Share, share, share

Purina Cat Chow offers a case study on bringing home the bottom line

I don’t know about you, but any campaign that includes a Myers-Briggs-type personality test for cats is a winner in my eyes.

… Read the full article