October 17, 2017

Quotes on list writing

What writers and others say

“In the spirit of Ethan’s neurosis, we made a drywall list of keyboard buttons we would like to see: PLEASE, THANK YOU, FUCK OFF, DIE, OOPS … MY MISTAKE, DO SOMETHING COOL AND SURPRISE ME.”
― Douglas Coupland, author, in Microserfs

“The list is the origin of culture. It’s part of the history of art and literature. What does culture want? To make infinity comprehensible. It also wants to create order.”
— Umberto Eco, renowned Italian author

“The list doesn’t destroy culture; it creates it.
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Top 10 reasons to write listicles

They’re the most shared type of content

From the beginning to the end, our lives are a series of lists. We start as an entry on a short list of baby names and end trying to fill a bucket list of experiences.

Attention span of a goldfish

Prize catch Your readers have — almost! — the attention of a goldfish. Listicles attract these highly distracted folks. Image by Indulge Media

Listicles (that’s a portmanteau of list and article) are among the most established, most popular and fastest-growing types of content.… Read the full article

An eggcellent idea

The American Egg Board chooses tipsheets

When Americans bought more plastic and candy eggs and fewer real eggs for Easter 2012, the American Egg Board turned to Edelman to take back Easter.

An eggcellent idea image

Nest egg Tipsheets helped the American Egg Board sell $40 million more eggs for Easter 2013. What can tipsheets do for your company or client? Image by Jan Herbert

But Edelman and the Egg Board didn’t send out releases and tweets saying, “Eggs are great.” Instead, they created tipsheets on how to hard-boil, dye, decorate eggs and create dishes for Easter.… Read the full article

I’ve got a little list

Eight thoughts about the length of your listicle

Thank you, David Letterman.

I've got a little list image

Is 10 tops? How many items should you include in your listicle?

The Top 10 list rules the web — or at least, Buzzfeed. The number of Buzzfeed listicles with the numeral 10 in the headline outranked the next most popular numeral (15) by 142%, according to research by Noah Veltman and Brian Abelson, two Knight-Mozilla fellows. Fiddle around with their addictive “listogram” for details.… Read the full article