Give visitors enough information to decide to click
Think of links as the Goldilocks of microcontent: Some links are too long. Some links are too short.… Read the full article
5 ways to create links that get clicked
How can you write links that get clicked?
Here are five ways to get screen readers to click your links:
1.… Read the full article
Describe what readers will find if they click
Google finds 25 billion instances of Click here and Read more on the web. It finds 12.8 billion instances of Learn more, 13 billion instances of Get Started, 6.8 billion instances of Next article, and 5 billion instances of Previous article.… Read the full article
Don’t overwhelm readers with options
In one study — on a web page with, granted, a ton of links — visitors looked at 71% of links in the first paragraph, but none of the links in paragraphs 13 through 24.… Read the full article
Links increase followers, make messages go viral
Want to expand your reach and influence on Twitter? Share links.
Research shows that:
1. Links increase followers.… Read the full article
You’re not still writing ‘click here’ and ‘read more,’ are you?
When it comes to link writing, “click here” is so 1996. We’re talking 14.4k modems, a CompuServe account and the Spice Girls singing “Wannabe” on your portable electronic device, aka a Sony Discman.… Read the full article