Solution? Write better links
Laura Miller has joined the growing movement toward delinkification. Instead of embedding links in the body of her columns, the senior editor at Salon is listing them at the bottom.… Read the full article
Links
Want status updates to go viral? Share links
Links increase followers, make messages go viral
Want to expand your reach and influence on Twitter? Share links.
Why links?
Research shows that:
1. Links increase followers.
… Read the full articleWhy avoid generic links?
You’re not still writing Click here and Read more, are you?
When it comes to link writing, Click here is so 1996. We’re talking 14.4k modems, a CompuServe account and the Spice Girls singing “Wannabe” on your portable electronic device, aka a Sony Discman.… Read the full article
Format links for clicking
5 ways to draw eyes, fingers
Your most important links are calls to action, writes HubSpot’s Kyle James. So how can you increase the chances that they’ll get clicked?… Read the full article
Polish your online road signs
Write links that tell visitors where they’re going
If you saw a road sign that said, “go here,” “drive more” or “road sign,” would you follow it?… Read the full article
How to write status updates that go viral?
Be an informer, not a meformer
“How do you find time to tweet?” my speakers’ network e-zine asked subscribers.
“I don’t have time to not use social media,” I wrote back.… Read the full article
Avoid online ADHD
Embed links carefully
Where do you put your links?
Embedded links are distracting.
Embedded links like this one can cause problems. Among them:
- They’re distracting. Because they capture eyeballs, embedded links “foster a kind of attention deficit disorder, creating casual, easily distracted surfers instead of committed, engaged readers,” writes Jan H.
A link is a promise
Don’t disappoint readers
A suitor asks you on a date but doesn’t show up. A parent says she’ll play a game but never does. A link on a website says Products & services but opens a registration page instead.… Read the full article
The Goldilocks Conundrum
Write links that aren’t too short or too long
Think of links as the Goldilocks of microcontent: Some links are too long. Some links are too short.… Read the full article
The weakest link
You’re not still writing ‘click here’ and ‘read more,’ are you?
When it comes to link writing, “click here” is so 1996. We’re talking 14.4k modems, a CompuServe account and the Spice Girls singing “Wannabe” on your portable electronic device, aka a Sony Discman.… Read the full article