Links

5 ways to draw eyes, fingers

Your most important links are calls to action, writes HubSpot’s Kyle James. So how can you increase the chances that they’ll get clicked?… Read the full article

How to write a link that’s the right length

Give visitors enough information to decide to click

Think of links as the Goldilocks of microcontent: Some links are too long. Some links are too short.… Read the full article

5 ways to create links that get clicked

How can you write links that get clicked?

Here are five ways to get screen readers to click your links:

1.

… Read the full article

Describe what readers will find if they click

Google finds 25 billion instances of Click here and Read more on the web. It finds 12.8 billion instances of Learn more, 13 billion instances of Get Started, 6.8 billion instances of Next article, and 5 billion instances of Previous article.… Read the full article

Key links writing: Don’t overlink

Don’t overwhelm readers with options

In one study — on a web page with, granted, a ton of links — visitors looked at 71% of links in the first paragraph, but none of the links in paragraphs 13 through 24.… Read the full article

Why writing links well is so important

Get clicked by writing good link text

Users look for links on pages like puppies look for your best shoes.

Or so say Kara Pernice, Kathryn Whitenton and Jakob Nielsen, the authors of How People Read on the Web.… Read the full article

The weakest link

You’re not still writing ‘click here’ and ‘read more,’ are you?

When it comes to link writing, “click here” is so 1996. We’re talking 14.4k modems, a CompuServe account and the Spice Girls singing “Wannabe” on your portable electronic device, aka a Sony Discman.… Read the full article