Writing workshops, communication consulting and writing services
When it comes to link writing, Click here is so 1996. We’re talking 14.4k modems, a CompuServe account and the Spice Girls singing “Wannabe” on your portable electronic device, aka a Sony Discman.… Read the full article
Your most important links are calls to action, writes HubSpot’s Kyle James. So how can you increase the chances that they’ll get clicked?… Read the full article
If you saw a road sign that said, “go here,” “drive more” or “road sign,” would you follow it?… Read the full article
“How do you find time to tweet?” my speakers’ network e-zine asked subscribers.
“I don’t have time not to tweet,” I wrote back.… Read the full article
Where do you put your links?
Embedded links like this one can cause problems. Among them:
A suitor asks you on a date but doesn’t show up. A parent says she’ll play a game but never does. A link on a website says Products & services but opens a registration page instead.… Read the full article
Think of links as the Goldilocks of microcontent: Some links are too long. Some links are too short.… Read the full article
When it comes to link writing, “click here” is so 1996. We’re talking 14.4k modems, a CompuServe account and the Spice Girls singing “Wannabe” on your portable electronic device, aka a Sony Discman.… Read the full article
Laura Miller has joined the growing movement toward delinkification. Instead of embedding links in the body of her columns, the senior editor at Salon is listing them at the bottom.… Read the full article
