Go granular with PR leads
The internet coffee pot. Word of the year. The Dust Bowl.
Details like these grab attention and help readers see your big idea.… Read the full article
leads
Anecdote makes a great PR lead
Start with a story
Have you heard about the guy who mowed “Will You Marry Me?” into his lawn? How about the practical joker who “accidentally” dropped a fake diamond ring overboard, only to watch his girlfriend jump off their sailboat to retrieve it?… Read the full article
Make a scene
Description adds color to even the most drab story
Google: It may be the next best thing to being there.
The best way to get description is to go to the scene and observe.… Read the full article
Make it F-A-B
Translate features to advantages to benefits
Quick! Which would you rather have: Apple’s new incredibly responsive A9X chip? Or the ability to perform complex jobs like editing 4K video quickly and smoothly via your iPad?… Read the full article