Writing workshops, communication consulting and writing services
Which of these product release leads would you rather read? This one?
It’s counterintuitive, but true: The product is never the topic. The program is never the topic. The plan is never the topic.… Read the full article
People spend 84% more time above the fold than below it, according to the Nielsen Norman Group.[1]
So don’t blow your top.… Read the full article
Don’t let your nut graph become the pig in the snake, counsels Jacqui Banaszynski:
“I like the nut graph,” says the Knight Chair in Editing at the Missouri School of Journalism and visiting faculty member of The Poynter Institute.… Read the full article
