Writing workshops, communication consulting and writing services
It was a good story: More than 1,000 New Englanders would soon have safe, decent, affordable places to live, thanks to the Federal Home Loan Bank of Boston’s Affordable Housing Program.… Read the full article
When Ian Jones needed to craft a — yawn! — diversity story for employees at Columbia Gas of Virginia, his first instinct was to go with a fact pack.… Read the full article
Here’s the good news: You already know how to organize your copy.
Just think back to what your third-grade English teacher taught you.… Read the full article
“Always grab the reader by the throat in the first paragraph,” said Time magazine reporter Paul O’Neil.… Read the full article
I love it when my clients send me their rewrites after I present a writing workshop.
For one thing, it’s gratifying to see that people’s writing actually improves after I visit!… Read the full article
When I teach the feature-style story structure, communicators nod. It seems reasonable that readers would prefer concrete, creative stories to a hierarchical blurtation of facts.… Read the full article
Web visitors spend 74% of their time on the first two screens, just 26% on all remaining screens, according to the Nielsen Norman Group
So don’t blow your top.… Read the full article
Which of these product release leads would you rather read? This one?
