Ways With Words study: Features more effective
If I told you there was a communication tool that reduces readership, diminishes understanding and causes engagement to take a nosedive, would you use it?… Read the full article
inverted pyramids
Increase reading with your writing structure
Use a structure that’s been proven in the lab to increase reading
What if I told you there was a free tool available that would help you convince readers to read your messages more often, read them more completely and spend more time reading them?… Read the full article
Choose a writing structure that’s more memorable
Features ‘cement main points into readers’ memories’
The feature-style story structure — aka the “stack of blocks” — is more memorable than the traditional news structure.… Read the full article
Shatter the pyramid
Three ways to create more feature-style stories
Increase the percentage of feature-style stories you produce, and you’ll increase reading.
Or so say the researchers behind “Impact,” a 2001 study (PDF) led by the Readership Institute at Northwestern University and sponsored by the Newspaper Association of America and the American Society of Newspaper Editors.… Read the full article
Don’t let your writing structure create combat fatigue
Are you using a 150-year-old story format?
At about the time this Union soldier marched off to war, journalists invented the traditional news structure that you use every day.… Read the full article
Think outside the pyramid for writing structure
The traditional news structure fails readers
If I told you there was a communication tool that reduces readership, diminishes understanding and causes engagement to take a nosedive, would you use it?… Read the full article
Shatter the pyramid
Another communicator takes on the feature
Too many communicators married the inverted pyramid when they were 19, have made a lot of triangular babies and have remained monogamous for all these years.… Read the full article