inverted pyramids

Why is structure important in writing?

Groove HQ: Features increase reading by 520%, readers by 300%

The feature-style story structure attracts 300% more readers and increases reading by 520%, according to an A/B test by Groove HQ.… Read the full article

Inverted pyramid structure of news writing topples

Ways With Words study: Features more effective

If I told you there was a communication tool that reduces readership, diminishes understanding and causes engagement to take a nosedive, would you use it?… Read the full article

Increase reading with your writing structure

Use a structure that’s been proven in the lab to increase reading

What if I told you there was a free tool available that would help you convince readers to read your messages more often, read them more completely and spend more time reading them?… Read the full article

Choose a writing structure that’s more memorable

Features ‘cement main points into readers’ memories’

The feature-style story structure — aka the “stack of blocks” — is more memorable than the traditional news structure.… Read the full article

Shatter the pyramid

Three ways to create more feature-style stories

Increase the percentage of feature-style stories you produce, and you’ll increase reading.

Or so say the researchers behind “Impact,” a 2001 study (PDF) led by the Readership Institute at Northwestern University and sponsored by the Newspaper Association of America and the American Society of Newspaper Editors.… Read the full article

Don’t let your writing structure create combat fatigue

Are you using a 150-year-old story format?

At about the time this Union soldier marched off to war, journalists invented the traditional news structure that you use every day.… Read the full article

Think outside the pyramid for writing structure

The traditional news structure fails readers