Try 3 reasons, testimonial, how-to and more
Stuck for a benefits headline? Browse these eight approaches for inspiration:
1. Direct headline
The simplest approach, this headline just states the benefit clearly:
Headlines
6 ways to write numbers-based headlines
Numerals quantify value, draw readers
Next time you hit the Safeway, take a look at the magazines displayed at the checkout counter. Chances are, you’ll find that they’re packed with numerals.… Read the full article
How to write benefits headlines
4 steps for telegraphing the biggest benefit
To write a good benefits headline, list:
- Your readers’ biggest needs in the topic you’re writing about. “Write about your greatest benefit for your reader’s greatest need,” counsels marketing guru Dan Kennedy.
Tips for writing effective email subject lines
Make them clear, easy to understand
What makes one email campaign generate an amazing 93% open rate, while another languishes at a dismal 0.5%?
Ask the researchers at MailChimp, an email service provider.… Read the full article
Why writing links well is so important
Get clicked by writing good link text
Users look for links on pages like puppies look for your best shoes.
Or so say Kara Pernice, Kathryn Whitenton and Jakob Nielsen, the authors of How People Read on the Web.… Read the full article
Stop it with the ing-ing
Present participle heads may be worse than labels
Barney Kilgore, the legendary editor of The Wall Street Journal, once wrote: “If I see ‘upcoming’ slip in[to] the paper again, I’ll be downcoming and someone will be outgoing.”… Read the full article
Why write a multi deck headline?
Because it’s the best-read element on the page
Decks — those one-sentence summaries under the headline — do the heavy lifting on web pages.
Indeed, according to The Poynter Institute’s Eyetrack III study of reader behavior:
- 95% of web page visitors read all or part of the deck.
Anecdotes make good feature leads
To draw readers in, tell them a story
Here’s how Korbel Champagne Cellars topped a PRSA Silver Anvil Award-winning pitch:
Have you heard about the guy who mowed “Will You Marry Me?”
… Read the full articleHow to write a press release headline that targets readers
Write about the reader, not ‘us and our stuff’
Front-loading your headlines with your topic word just makes sense if your readers are going to encounter those headlines in online lists — a search engine results page, for instance, or your online newsroom.… Read the full article
How to write short online headlines
Web heads must fit on mobile apps, more
Not everyone wants to play, “What’s the last word in the headline?” says Andy Bechtel, associate professor, School of Journalism and Mass Communication at UNC-Chapel Hill.… Read the full article