Get the word out to lookers, skimmers & readers
Online readers read shallow and deep, according to The Stanford Poynter Project: Eye Movement on the Internet, a study by Stanford University and The Poynter Institute.… Read the full article
Writing workshops, communication consulting and writing services
Online readers read shallow and deep, according to The Stanford Poynter Project: Eye Movement on the Internet, a study by Stanford University and The Poynter Institute.… Read the full article
Years ago, I ran across this passage Stephen Schiff wrote about Australian film director Fred Schepisi for The New Yorker:
Pull quotes — aka callouts, breakout quotes or pullout quotes — are “the print equivalent of a sound bite,” according to the authors of The Newsletter Editor’s Desk Book
Actually, I think they’re more like movie trailers.… Read the full article
Web visitors spend 74% of their time on the first two screens, just 26% on all remaining screens, according to the Nielsen Norman Group
So don’t blow your top.… Read the full article