Writing workshops, communication consulting and writing services
Years ago, I ran across this passage Stephen Schiff wrote about Australian film director Fred Schepisi for The New Yorker:
Pull quotes — aka callouts, breakout quotes or pullout quotes — are “the print equivalent of a sound bite,” according to the authors of The Newsletter Editor’s Desk Book
Actually, I think they’re more like movie trailers.… Read the full article
Online readers read shallow and deep, according to The Stanford Poynter Project: Eye Movement on the Internet, a study by Stanford University and The Poynter Institute.… Read the full article
Web visitors spend 74% of their time on the first two screens, just 26% on all remaining screens, according to the Nielsen Norman Group
So don’t blow your top.… Read the full article
