Features go viral more often, says Reuters Institute
While news stories make up the bulk of the content on three European news sites, most of the most-shared stories are features.… Read the full article
Writing workshops, communication consulting and writing services
While news stories make up the bulk of the content on three European news sites, most of the most-shared stories are features.… Read the full article
Increase the percentage of feature-style stories you produce, and you’ll increase reading.
Or so say the researchers behind “Impact,” a 2001 study (PDF) led by the Readership Institute at Northwestern University and sponsored by the Newspaper Association of America and the American Society of Newspaper Editors.… Read the full article
There is one great thing about the inverted pyramid lead.
“The only benefit of the inverted pyramid lead was that it put a lot of valuable information high in the story,” write Mario R.… Read the full article
If I told you there was a communication tool that reduces readership, diminishes understanding and causes engagement to take a nosedive, would you use it?… Read the full article
Trust saw some big changes in 2011:
At Wylie Communications, we believe that writers should write and that approvers should check the facts and leave the headlines alone.… Read the full article
Work on a client’s new website has me thinking about navigational structure.
Whether you’re organizing a website or a magazine article, a museum exhibit or your family’s letters and memorabilia, there are only five ways to structure information.… Read the full article
Most press releases are pretty easy to parody.
Just ask Benny Evangelista, a technology reporter for the San Francisco Chronicle.… Read the full article