Write about the reader, not about us and our stuff
In a recent “Dilbert” cartoon, Dilbert and Wally beg their pointy-haired boss to keep them constantly updated on all his daily activities via Twitter.… Read the full article
How to engage with your audience on social media: Avoid small talk
Skip product promos, irrelevant twaddle
Which of these Facebook posts is most likely to increase engagement?
“We’re pleased to introduce our latest WhatzIts.”
“Try these three ways to build your business using WhatzIts.”
… Read the full articleTips for writing email subject lines
Make them clear, easy to understand
What makes one email campaign generate an amazing 93% open rate, while another languishes at a dismal 0.5%?
Ask the researchers at MailChimp, an email service provider.… Read the full article
How bad is information overload?
Readers face the equivalent of 174 newspapers a day
Talk about TMI: Your readers receive the data equivalent of 174 newspapers a day — ads included.… Read the full article