Eye tracking online shows where people lookChange how your reader sees your page with 6 eye gaze patternsHere’s a paradox: 1) Reading is the No. 1 thing people do on websites.… Read the full article
Why are subheadings important online?Show the parts with subheadsThink of subheads as the icing on the cake.Skimmers look at subheads to learn what content you’re offering on a web page, blog post or news release.… Read the full article