Expand on, but don’t exceed, the subject line
When a Toyota dealership wrapped up its car-maintenance-and-new-models e-zine with information about getting more protein into your diet, subscribers were surprised.… Read the full article
EMAILS
Create a sense of urgency in email subject lines
It may be the most effective approach
Nobody wants to miss out: Adding a sense of urgency to your subject lines is one of the best ways to get recipients to read your email.… Read the full article
Tips for writing email subject lines
Make them clear, easy to understand
What makes one email campaign generate an amazing 93% open rate, while another languishes at a dismal 0.5%?
Ask the researchers at MailChimp, an email service provider.… Read the full article