Must web heads be dull?
There’s a lot of sniveling and squawking going on in the web writing community these days. Consider the headlines:
- “This Boring Headline Is Written for Google,” grumble journalists.
All readers are not created equal. So how can you give your in-depth “divers” enough information without overwhelming your casual “surfers”?
Not everyone wants to play, “What’s the last word in the headline?” says Andy Bechtel, associate professor, School of Journalism and Mass Communication at UNC-Chapel Hill.… Read the full article
“Help us with captions,” wrote Sue Grabowski, president of Grabowski & Co., in our recent member survey.… Read the full article
There is one great thing about the inverted pyramid lead.
“The only benefit of the inverted pyramid lead was that it put a lot of valuable information high in the story,” write Mario R.… Read the full article
Where do you put your links?
Embedded links like this one can cause problems. Among them:
A suitor asks you on a date but doesn’t show up. A parent says she’ll play a game but never does. A link on a website says Products & services but opens a registration page instead.… Read the full article
Think of links as the Goldilocks of microcontent: Some links are too long. Some links are too short.… Read the full article