Go granular with PR leads
The internet coffee pot. Word of the year. The Dust Bowl.
Details like these grab attention and help readers see your big idea.… Read the full article
details
Vital statistics
Add color and credibility to your copy with numbers
Which personal finance story would draw you in? One that starts:
Are you saving enough for retirement, no matter how young you are?… Read the full article
Color bind
Yes, Communicator, you can make your copy more colorful
How can scanning old news headlines, getting a quick education from Wikipedia or asking your BFF and research assistant Google a question or two save a boring story?… Read the full article