‘Kick the habit’ lights up the brain’s motor cortex
When your readers kick, the motor cortex in their brains light up. If they read, “the player kicked the ball,” that cortex lights up as if they’re kicking.… Read the full article
Description
Vital statistics
Add color and credibility to your copy with numbers
Which personal finance story would draw you in? One that starts:
Are you saving enough for retirement, no matter how young you are?… Read the full article
Make a scene
Description adds color to even the most drab story
Google: It may be the next best thing to being there.
The best way to get description is to go to the scene and observe.… Read the full article
‘Get the name of the dog’
Name names, number numbers
I still remember — more than a decade later — one of the thousand heartbreaking stories about Hurricane Katrina victims, an AP report about the Superdome evacuation:
Many people had dogs, and they could not take them on the bus.
… Read the full articlePaint word pictures
‘You’ll have your hand on your head with a knot under it’
My grandma and namesake, Annie B. Vrana, was an Oklahoma farm woman and one of the most colorful people I’ve known.… Read the full article