To build drama, create rhythm & more
Short sentences are best. But make every sentence simple and short, and your copy will read like “See Dick run” primers.… Read the full article
Creativity
Incubate your ideas
Take a walk, take a nap, take a break
Novelist Agatha Christie believed that the best time to write was while washing the dishes.
Author Harper Lee did much of her creative thinking while golfing.… Read the full article
Forage widely
Gather raw material
The first step of the 5-step creative process is to forage, or stuff your brain with information and inspiration.
The better the information and inspiration, the more creative the result.… Read the full article
CPAs aren’t all business
Center campaign themes on people
When the Minnesota Society of CPAs learned that less than 1% of young people are interested in becoming certified public accountants, the association developed a youth awareness campaign.… Read the full article
Miguel and Joe and Harry
The AFL-CIO profiles nonmembers
Promoting an association, union, society or other members-only group? Use members to demonstrate the benefits of membership.
Or use nonmembers.
Richard L.… Read the full article
Concrete news stories get remembered
Representative photos improve recall
People remember concrete news stories 60% better than abstract ones, according to a study by a professor at the Edward R. Murrow College of Communication at Washington State University.… Read the full article
Cartoons communicate better than text
Increase understanding by 51%
Cartoons are worth at least 600 words, according to a series of studies by Richard E. Mayer, professor of Psychology at the University of California, Santa Barbara, and his team of researchers.… Read the full article
‘Sundays at the Shelter’
Make the photo the story
You don’t have to know me for long to know that the crazy cat lady inside of me is just the tiniest nudge away from getting out.… Read the full article
Table for two
Pit dueling ideas in columns and rows
Are you writing a face-off between your technology against the alternatives? Juxtaposing competing information and ideas? Comparing and contrasting products or services? … Read the full article
Take a hike
Need to kick-start creativity? Try a change of scenery
I think it’s time I came out of the closet: I am not an enormous nature lover.… Read the full article