Take a walk, take a nap, take a break
Novelist Agatha Christie believed that the best time to write was while washing the dishes.
Author Harper Lee did much of her creative thinking while golfing.… Read the full article
Center campaign themes on people
When the Minnesota Society of CPAs learned that less than 1% of young people are interested in becoming certified public accountants, the association developed a youth awareness campaign.… Read the full article
The AFL-CIO profiles nonmembers
Promoting an association, union, society or other members-only group? Use members to demonstrate the benefits of membership.
Or use nonmembers.
Richard L.… Read the full article
Increase understanding by 51%
Cartoons are worth at least 600 words, according to a series of studies by Richard E. Mayer, professor of Psychology at the University of California, Santa Barbara, and his team of researchers.… Read the full article
Make the photo the story
You don’t have to know me for long to know that the crazy cat lady inside of me is just the tiniest nudge away from getting out.… Read the full article
Pit dueling ideas in columns and rows
Are you writing a face-off between your technology against the alternatives? Juxtaposing competing information and ideas? Comparing and contrasting products or services? … Read the full article
Need to kick-start creativity? Try a change of scenery
I think it’s time I came out of the closet: I am not an enormous nature lover.… Read the full article