Writing workshops, communication consulting and writing services
Can creativity be templated?
Yes it can, according to a team of Israeli researchers.
In 1999, the researchers studied 200 ads that had been award winners or finalists in top advertising competitions.… Read the full article
Short sentences are best. But make every sentence simple and short, and your copy will read like “See Dick run” primers.… Read the full article
When the Minnesota Society of CPAs learned that less than 1% of young people are interested in becoming certified public accountants, the association developed a youth awareness campaign.… Read the full article
Promoting an association, union, society or other members-only group? Use members to demonstrate the benefits of membership.
Or use nonmembers.
Richard L.… Read the full article
Cartoons are worth at least 600 words, according to a series of studies by Richard E. Mayer, professor of Psychology at the University of California, Santa Barbara, and his team of researchers.… Read the full article
