Build drama, create rhythm and more
Short sentences are best. But make every sentence simple and short, and your copy will read like “See Dick run” primers.… Read the full article
Creativity
CPAs aren’t all business
Center campaign themes on people
When the Minnesota Society of CPAs learned that less than 1% of young people are interested in becoming certified public accountants, the association developed a youth awareness campaign.… Read the full article
Miguel and Joe and Harry
The AFL-CIO profiles nonmembers
Promoting an association, union, society or other members-only group? Use members to demonstrate the benefits of membership.
Or use nonmembers.
Richard L.… Read the full article
Concrete news stories get remembered
Representative photos improve recall
People remember concrete news stories 60% better than abstract ones, according to a study by a professor at the Edward R. Murrow College of Communication at Washington State University.… Read the full article
Cartoons communicate better than text
Increase understanding by 51%
Cartoons are worth at least 600 words, according to a series of studies by Richard E. Mayer, professor of Psychology at the University of California, Santa Barbara, and his team of researchers.… Read the full article