Center campaign themes on people
When the Minnesota Society of CPAs learned that less than 1% of young people are interested in becoming certified public accountants, the association developed a youth awareness campaign.… Read the full article
The AFL-CIO profiles nonmembers
Promoting an association, union, society or other members-only group? Use members to demonstrate the benefits of membership.
Or use nonmembers.
Richard L.… Read the full article
Increase understanding by 51%
Cartoons are worth at least 600 words, according to a series of studies by Richard E. Mayer, professor of Psychology at the University of California, Santa Barbara, and his team of researchers.… Read the full article