Build drama, create rhythm and more
Short sentences are best. But make every sentence simple and short, and your copy will read like “See Dick run” primers.… Read the full article
Creativity
Creative templates outperform thinking outside the box
Templates more effective than brainstorming, free association
Can creativity be templated?
Yes it can, according to a team of Israeli researchers.
In 1999, the researchers studied 200 ads that had been award winners or finalists in top advertising competitions.… Read the full article