Make readers’ brains light up
After I presented a Make Your Copy More Creative workshop recently, an attendee pulled me aside. “The speeches I write are just 20 minutes long,” he said.… Read the full article
creative
Why creative content writing is important
Grab attention, keep it longer, communicate better & more
My crotchety neighbor likes to quote his favorite philosopher, Anonymous:
“If a man speaks in the forest, and no woman is there to hear him, is he still wrong?”
… Read the full articleList, rhyme and twist for news release quotations
Craft a sassy sound bite
When the Federal Trade Commission needed to explain why the agency has decided not to develop a do-not-spam registry — officials feared that spammers would target people on the list — a spokesperson said:
“You’ll be spammed if we do — and spammed if we don’t.”
… Read the full articleMake size and scale visual
How tiny is tiny? How huge is huge?
How small is small? One-third the size of a ladybug? The size of a sprinkle on an ice cream cone?… Read the full article
Give numbers context
How can you help people see 6,000?
When 6,000 power poles went down in New Orleans during a series of ice storms, Entergy Senior Communications Specialist David Lewis needed a way to make that number tangible in an executive speech.… Read the full article
How do you organize information?
Save time — and words — with structure
As a reality TV superfan, I’ve learned a lot about writing from “Project Runway” episodes.
For one thing, time management counts.… Read the full article