Readers make up words with this cool naming tool
Have you tried Wordoid? This cool tool is designed to help you find a catchy name for your business by auto-creating new words.… Read the full article
Creative copywriting
Use ‘narrative shorthand’
Squeeze a big life into a small space
How do you pack a large life into a tight space?
Try a “pocket profile.” That’s the technique Anjelica Huston used to describe her great-great-great grandfather in her new memoir, A Story Lately Told:
“… a prospector, John Gore, who started up several newspapers from Kansas to New York.… Read the full article
One Smart site
PetSmartCharities.org reaches readers online
More than 400,000 dogs and cats find homes each year through PetSmart Charities’ in-store adoption programs and events. In fact, the organization grants more money to directly help pets in need than any other animal welfare group in North America.… Read the full article
Google Poetics captures a refrain
Anaphora turns search phrases into verse
I’m a huge fan of found poetry.
Create poetry from the speeches of Donald Rumsfeld, the baseball play calls of Phil Rizzuto or the etiquette advice of Emily Post, and I’m a happy camper.… Read the full article
Break out the Metaphor Generator
Black Hills Power transforms press release with analogy
Hillary Dobbs, a PR pro at Black Hills Power in Rapid City, S.D., recently received this release to distribute to media contacts:
Black Hills Power Hosted New Reliability Center in Rapid City
June 20, 2013 – Rapid City, S.D.: Black Hills Power hosted the new reliability center located on Deadwood Avenue in Rapid City to area community leaders.… Read the full article
The (One-Page) Magazine
The New York Times goes brief
Talk about brief: The New York Times packs 13 stories onto its briefs page, called The (One-Page) Magazine.
Notice the combination of:
- One-paragraph profiles, trend pieces and new nuggets
- One-sentence reviews
- Charts (History, in Kardashians)
- Glossary items (This should be a word: Denigreet)
- Timelines (This one’s running across the top and down the right side)
- Infographics (This one’s running across the bottom of the page)
How brief are your briefs?… Read the full article
The Mighty Metaphor
Karen Brooks brings the Portland dining scene to life
The rumor that I moved to Portland, Ore., solely because of the restaurants is only slightly exaggerated.… Read the full article
‘Don’t light your clothing on fire’
WCB-Alberta teaches safety through ‘The Hunger Games’
Some topics are hard to tackle. Brand guidelines, casual dress codes and safety, for instance, all come across as finger-wagging, nagging stories.… Read the full article
Create local heroes
Hallmark Cards sees successes through its people
Are you communicating internally? Create local heroes.
That is, celebrate the people who are moving the company ahead. Let employees stand for the successes of organizational programs.… Read the full article
It’s like …
Get great metaphors from GistOut
Find analogies, metaphors and similes at GistOut. This site uses Google Custom Search to find metaphors for your topic that have appeared online.… Read the full article