creative copy

‘Get the name of the dog’

Name names, number numbers

I still remember — more than a decade later — one of the thousand heartbreaking stories about Hurricane Katrina victims, an AP report about the Superdome evacuation:

Many people had dogs, and they could not take them on the bus.

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Turn programs into people

Bring stories to life with human interest

Quick! Which would you rather read?

Do your associates consistently provide extraordinary service, deliver superior results and develop lasting relationships with our customers, communities and colleagues?

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Why paint word pictures?

Concrete material more interesting, memorable

Copy that paints pictures in readers’ minds is more effective than abstract copy, according to several studies. In fact:

Concrete copy helps readers remember.

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Make your message more emotional

Paint vivid pictures in your readers’ minds

What two elements helped college students remember the information they’d read in magazine articles — and can help you make your messages more memorable, too?… Read the full article

Color bind

Yes, Communicator, you can make your copy more colorful

How can scanning old news headlines, getting a quick education from Wikipedia or asking your BFF and research assistant Google a question or two save a boring story?… Read the full article

Why be creative?

Interesting copy helps readers learn

In the early 19th century, German philosopher Johann Friedrich Herbart said that interest leads to understanding, learning and memory — and even inspires readers to learn more.… Read the full article

Communicate, don’t decorate

Creative copy can attract or distract

“Prose is architecture. It’s not interior design.”

— Ernest Hemingway, Nobel Prize-winning novelist

Creative copy is powerful. It attracts attention, helps people learn and remember — even makes them more creative, according to the research.… Read the full article