Creative copy can attract or distract
“Prose is architecture. It’s not interior design.”
— Ernest Hemingway, Nobel Prize-winning novelist
But the power to attract may also distract readers from your main idea.… Read the full article
creative copy
Why creative content writing is important
Grab attention, keep it longer, communicate better & more
My husband likes to quote his favorite philosopher, Anonymous:
“If a man speaks in the forest, and no woman is there to hear him, is he still wrong?”
… Read the full article‘Get the name of the dog’
Name names, number numbers
I still remember — more than a decade later — one of the thousand heartbreaking stories about Hurricane Katrina victims, an AP report about the Superdome evacuation:
Many people had dogs, and they could not take them on the bus.
… Read the full articleTurn programs into people
Bring stories to life with human interest
Quick! Which would you rather read?
Do your associates consistently provide extraordinary service, deliver superior results and develop lasting relationships with our customers, communities and colleagues?
Color bind
Yes, Communicator, you can make your copy more colorful
How can scanning old news headlines, getting a quick education from Wikipedia or asking your BFF and research assistant Google a question or two save a boring story?… Read the full article
Find a poster person
Put a face on your message
“Show them the forest; introduce them to a tree.”
— William Blundell, author of The Art and Craft of Feature Writing
To introduce the first replacement knee for women, Zimmer Inc.… Read the full article