Creative copy can attract or distract
“Prose is architecture. It’s not interior design.”
— Ernest Hemingway, Nobel Prize-winning novelist
But the power to attract may also distract readers from your main idea.… Read the full article
Writing workshops, communication consulting and writing services
But the power to attract may also distract readers from your main idea.… Read the full article
My husband likes to quote his favorite philosopher, Anonymous:
I still remember — more than a decade later — one of the thousand heartbreaking stories about Hurricane Katrina victims, an AP report about the Superdome evacuation:
Quick! Which would you rather read?
Do your associates consistently provide extraordinary service, deliver superior results and develop lasting relationships with our customers, communities and colleagues?
How can scanning old news headlines, getting a quick education from Wikipedia or asking your BFF and research assistant Google a question or two save a boring story?… Read the full article
To introduce the first replacement knee for women, Zimmer Inc.… Read the full article