Single point, simple message
You can’t cram size 10 hips into a size 4 skirt. And you can’t cram too many messages into a single piece.… Read the full article
CONCISE WRITING
How to write concisely for tight copy
Polish your message to make it short and sweet
Too often, we cut our copy the hard way: a word at a time. If we need to cut 600 words, we peer through our prose until we find a candidate for cutting.… Read the full article
When to use an adjective or adverb
Use them to change, not intensify, meaning
Beware adverbs, counsels The Poynter Institute’s Roy Peter Clark.
Too often, they dilute the meaning of the verb or repeat it: “The building was completely destroyed.”… Read the full article