Go granular with PR leads
The internet coffee pot. Word of the year. The Dust Bowl.
Details like these grab attention and help readers see your big idea.… Read the full article
compression
Write with your eraser
Newspaper + marker = poetry for Austin Kleon
“Instead of starting with a blank page, poet Austin Kleon grabs a newspaper and a permanent marker and eliminates the words he doesn’t need.”
— NPR’s “Morning Edition”
Talk about writing with an eraser.… Read the full article
Compression of details makes writing vivid
Try a triad
You could lead your corporate profile with all the blah-de-blah about your mission, vision, values and inception.
Or you could start with a compression of details that gives readers a taste of your company, like this lead for a story about a division of Seaboard Corp.:
Next time you bite into a Vlasic pickle, order the shrimp platter at Red Lobster or squeeze a melon at the A&P, you’ll be enjoying the bounty of Chestnut Hill Farms.… Read the full article