Writing workshops, communication consulting and writing services
Here’s an argument for storytelling, if I’ve ever heard one: In a trial to determine whether the defendant, Johnson, was guilty of stabbing another man, Caldwell, to death in a barroom fight, it didn’t matter what evidence lawyers presented as much as how they presented it.… Read the full article
Tracy Ousdahl and Paul Pinney have traveled the globe. But sometimes, instead of venturing out to a cool destination, they use their time off to visit their families.… Read the full article
Do your executives add words to every communication they review? Not so Winston Churchill. He called for shorter pieces to save staff time and energy.… Read the full article
You may be putting off measuring the effectiveness of your communications for what seem like good reasons:
By Angela Sinickas, ABC, Diva of Diagnostics
Ready to measure your communication success? To avoid rookie measurement mistakes, don’t:
You send out a brochure, and widgets start flying off the shelves.… Read the full article
When measuring the value of your employee communications, remember to include the cost of benefits.
Focus groups and surveys can be expensive. But these tools can help you measure audience perceptions and message spread on a shoestring:
Now there’s no excuse for failing to measure the effectiveness of your communications.
Even if you don’t have a dime to spend, there are tools you can use to establish how successful your campaigns were at delivering bottom-line benefits to your organization.… Read the full article
That’s right. Don’t bother measuring communication success if:
![Why is storytelling important? [Research!]](https://9uogs1033zi2b47wk4ck73yp-wpengine.netdna-ssl.com/wp-content/uploads/2018/11/why-is-storytelling-important-150x150.png)
