High performers focus on readers 71% of the time — IABC UK study
Seventy-one percent of high-performing organizations focus their messaging on audience’s point of view.… Read the full article
Communication planning
A world of hurt
Global literacy is falling. What’s a communicator to do?
Read it and weep: After decades of reporting five levels of literacy, the largest adult literacy study in the world has dropped Level 5, the top level, for lack of participation.… Read the full article
Billboard your story
What editors can learn from podcasters
“On the show today: giant carnivorous birds, flying snakes, and what all of that has to do with how you season your French fries.”… Read the full article