High performers think like their readers 71% of the time — IABC UK study
Seventy-one percent of high-performing organizations focus their messaging on audience’s point of view.… Read the full article
Writing workshops, communication consulting and writing services
Seventy-one percent of high-performing organizations focus their messaging on audience’s point of view.… Read the full article
Diane Gayeski wants communicators to change their titles.
“Be a complexity reducer, not an information producer,” she suggested years ago at an IABC District 5 conference.… Read the full article
By Angela Sinickas, ABC, Diva of Diagnostics
Executives can be stubborn about having you measure what they want, even if it may not help them reach their objectives.… Read the full article
When it comes to measuring your communication’s success, there are two ways to do it: the easy way and the Ann Wylie way.… Read the full article
Read it and weep: After decades of reporting five levels of literacy, the largest adult literacy study in the world has dropped Level 5, the top level, for lack of participation.… Read the full article
Ever wish you had a reference tool you could hand off to new team members to answer the question, “How do we write around here?”… Read the full article
I got into a little Twitter tiff — is that a Twiff? — with an SEO expert recently after I suggested in a workshop that writers optimize for humans first and Google second.… Read the full article
For a show at the contemporary art gallery Deitch Projects in 2008, designer Stefan Sagmeister stacked 10,000 bananas against a wall.… Read the full article
In 1931, a man named Herbert William Heinrich noticed something odd about accidents.
An inspector for Travelers Insurance Company, Heinrich spent his days looking at clients’ accident rates and found a ratio.… Read the full article
Law professor Joseph Kimble believes that legalese costs business and government a fortune, that “bequeaths” says nothing that “gives” does not, that simple language is more precise than legal language and that plain language “beats legalese in every way with readers.”… Read the full article