High performers think like their readers 71% of the time — IABC UK study
Seventy-one percent of high-performing organizations focus their messaging on audience’s point of view.… Read the full article
Communication planning
A world of hurt
Global literacy is falling. What’s a communicator to do?
Read it and weep: After decades of reporting five levels of literacy, the largest adult literacy study in the world has dropped Level 5, the top level, for lack of participation.… Read the full article
Writing in the right direction
Create written communication guidelines
Ever wish you had a reference tool you could hand off to new team members to answer the question, “How do we write around here?”… Read the full article
Against the law
Law professor argues that legalese is bad for business
Law professor Joseph Kimble believes that legalese costs business and government a fortune, that “bequeaths” says nothing that “gives” does not, that simple language is more precise than legal language and that plain language “beats legalese in every way with readers.”… Read the full article
Mission creep
Don’t let the mission statement become the mission
“Sometimes [mission statements are] created at a retreat in the woods, between the trust fall and the passing of the speaking stick.
… Read the full articleBillboard your story
What editors can learn from podcasters
“On the show today: giant carnivorous birds, flying snakes, and what all of that has to do with how you season your French fries.”… Read the full article