commitment

Ask people to make a commitment

Google “take the pledge.”

You’ll get some 155 million results, many of them for marketing campaigns asking participants to pledge to:

• Recycle more
• Prevent wildfires
• Drink responsibly
• Not text while driving
• Tell LGBT youth, “It gets better”
• Make your home more energy efficient
• Challenge the media’s limiting portrayal of women and girls
• And much, much more

Why all this pledging?… Read the full article

We want to act consistently with our commitments and values

Social scientist Anthony Greenwald and his colleagues asked potential voters on the eve of an election to predict whether they would vote and why.… Read the full article