‘Kick the habit’ lights up the brain’s motor cortex
When your readers kick, the motor cortex in their brains light up. If they read, “the player kicked the ball,” that cortex lights up as if they’re kicking.… Read the full article
Writing workshops, communication consulting and writing services
When your readers kick, the motor cortex in their brains light up. If they read, “the player kicked the ball,” that cortex lights up as if they’re kicking.… Read the full article