Are your readers drowning in the deluge?
Talk about TMI.
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[1] Richard Alleyne, “Welcome to the information age – 174 newspapers a day,” The Telegraph, Feb.… Read the full article
clear writing
Reframe stats to boost understanding
Make numbers count
Which is more dangerous? A disease that kills 1,286 out of every 10,000 people it strikes? Or one that kills 12.86% of its victims?… Read the full article
Add words, paralyze readers
More information = poorer decisions
One of the most complex decisions we ask consumers to make is to choose among health insurance plans.
It’s not uncommon for consumers to have to compare more than 15 plans on each of 10 to 12 factors.… Read the full article
Write to fit
Hit your word count the first time
Remember the old saw: “After you’ve written your first draft, rewrite it as if you have a rule that it can’t be printed until it’s cut by one-third”?… Read the full article