Writing workshops, communication consulting and writing services
Which of these product release leads would you rather read? This one?
Remember Verb, the superhero on “Schoolhouse Rock”? He was great because he could do so many things.
His theme song went like this:
If you were giving away a Hawaiian vacation to people who signed up for your webinar, which would you lead with?… Read the full article
Having trouble finding reader benefits? Maybe you need to ask different questions.
“Clean your face,” demands a hotel soap wrapper. No, YOU clean YOUR face! I want to respond.… Read the full article
Quick! Which would you rather have: Apple’s new incredibly responsive A9X chip? Or the ability to perform complex jobs like editing 4K video quickly and smoothly via your iPad?… Read the full article
