audience

Don’t mix metaphors — and other metaphor ‘don’ts’

Do sync with the subject, don’t write a groaner

Don’t mix metaphors. Fewer are more persuasive. Choose one concept for comparison and stick with it.

Here are some other metaphor do’s and don’ts:

DO sync with the subject.

… Read the full article

8 content writing tips and tricks to try now

Write better news releases, webpages and more …

Want to write more readable messages? Increase engagement on your webpages? Otherwise boost your writing skills?

As we plan our upcoming Master Classes, I’ve been creating a lot of new slides.… Read the full article

Why is readability important to your readers?

Readable messages help everyone

I recently attended a conference where the Nielsen Norman Group unveiled its latest eyetracking research. After more than 20 years in the lab, watching people read and respond to text, they reported this finding:

“This is too easy to read.”