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Sometimes the best stories come from executives’ own experiences with the problem or situation.
Warren Buffett, chairman of Berkshire Hathaway, uses this personal story in his letter to shareholders to illustrate the problem with executive spending:
“Corporate bigwigs often complain about government spending, criticizing bureaucrats who they say spend taxpayers’ money differently from how they would if it were their own.
… Read the full articleWe knew stories were more effective than charts, tables, graphs and simple assertions at helping readers remember what they’ve read, use the information and make good decisions based on the information.… Read the full article
Have you ever been lost in a story?
Have you ever looked up and found that hours, not minutes, have passed since you turned on your Kindle and that you are in fact in your own bedroom and not at the palace, about to be crowned queen?… Read the full article
The other day, my husband came home with a bottle of Kelt — not his usual cognac.… Read the full article
Want a little drama to go with your drink? I read this story off a bottle of Blenheim water:
“Within the majestic setting of Blenheim palace, an ancient spring has been supplying natural mineral water to king, queen, duke and duchess for centuries.… Read the full article
You remember learning about in medias res (classical Latin for “into the middle things”) in college. That’s where you open your story the midst of the action.… Read the full article
