Make money, save money, save time
Freud might never have figured out what a woman wants. But savvy communicators know what readers want — information that helps them:
Make money
Save money
Save time
Avoid effort
Increase satisfaction
Protect possessions
Be sexy
Escape pain
Increase comfort
Improve health
Impress people
Be stylish
Avoid trouble
Increase confidence
Enhance popularity
Save space
Be up-to-date
Protect investments
Gain praise
Avoid criticism
Increase convenience
Become more loved and accepted
Be successful
Escape routine
Own beautiful things
Have fun
Increase pleasure
Protect the environment
Satisfy curiosity
Protect family
Be happy
Feel safer and more secure
Avoid fear
Save energy
Conform with others
Be individualistic
Increase comfort
Satisfy appetites
Seize opportunity
Avoid mistakes
Gain knowledge
Achieve exclusivity
Improve status
Avoid guilt
Protect reputation
Be attractive
Which of these benefits could you use in your campaign?… Read the full article