anecdotes

Anecdotes make good feature leads

To draw readers in, tell them a story

Here’s how Korbel Champagne Cellars topped a PRSA Silver Anvil Award-winning pitch:

Have you heard about the guy who mowed “Will You Marry Me?”

… Read the full article

Start with the snake in storytelling structure

Find the inciting incident

First things first.

Start your story with the inciting incident — the conflict that begins the action of the story and causes the hero to act.… Read the full article