Tell great stories with our business storytelling training
Shake off your ‘just the facts’ training in this writing workshop
As ad giant David Ogilvy famously said, “Nobody ever sold anybody anything by boring them to death.” Most organizations seem to have missed that memo.
That’s too bad. Because storytelling is “the most powerful form of human communication,” according to Peg Neuhauser, author of Corporate Legends and Lore.
Indeed, research shows that storytelling helps organizations:
- Get shared
- Boost credibility
- Communicate better
- Grab and keep audience attention
- Help people understand your message
- Make your messages more memorable
- Build better connections with customers and others
- Make your audience members’ brains light up
- Move people to act
In this writing workshop, you’ll learn out-of-the-box, proven-in-the-lab storytelling techniques. You’ll find out how to write dynamic, engaging stories that persuade and engage. You’ll discover how to connect with your target audience and convey the great work your organization does.
What you’ll learn in this writing workshop
In this storytelling workshop, you will build your storytelling skills so you can:
Master the Art of Storytelling
Learn the question to ask in an interview to get a great story. Learn to write stories that win the hearts and minds of your readers. Learn to find the narrative line, structure for story and start with the snake. Plus: Our four-part storytelling template will change your life.
Color Readers Fascinated
There’s a 1:1 correlation between concrete words and understanding. Concrete phrases are 400% more memorable than abstract ones. Learn 6 ways to tap the power of concrete details to make your message more interesting, understandable and effective.
Make Magic with Metaphor
Learn to say in five words what it usually takes five paragraphs to say with metaphor. You’ll learn to craft a compelling metaphor with our fill-in-the-blanks formula. Plus: Learn which kinds of metaphors to choose and where to place them — all based on 50 years of research.
Play With Your Words
Wordplay is 166% more persuasive and 229% easier to remember, according to one study. Learn to make your readers’ brains light up with wordplay. You’ll go beyond twist of phrase. You’ll sub soundalikes; list, rhyme and twist — even coin new words.
Think Outside the Pyramid
You wouldn’t tell the Cinderella story by leading with the bottom line: And they lived happily ever after. Storytelling and the inverted pyramid are mutually exclusive. Learn a structure that makes every piece you write more engaging. Learn to lead with a bang and leave a lasting impression.
Make Executives Sound Eloquent
Learn how to reverse-engineer your favorite quotes, metaphors, wordplay and other messages. Use this technique to write executive quotes worthy of Winston Churchill, Harry Truman, Ronald Reagan and other great leaders.
Master skills in live editing sessions
Let Ann help you write your message! In our Master Classes, you’ll get feedback from Ann in quick in-class writing sessions. You’ll watch as Ann edits your homework live in class. And you’ll learn from your colleagues’ feedback as well.
That’s how we put the master in the Master Class!
Who should attend this writing workshop
In this storytelling course, you’ll learn to write effective stories for:
- Case studies
- Content marketing
- Corporate communications
- Event invitations
- Executive messages
- Feature stories, other long-form messages
- Internal communications
- Magazine articles
- Marketing pieces
- Press releases, other PR pieces
- Social media
- White papers, other lead magnets
About the writing workshop trainer, Ann Wylie
Ann has earned 60 communication awards, including two International Association of Business Communicators Gold Quills — the Pulitzer Prizes of corporate communications.
Now she shares her award-winning techniques with other communicators via her writing workshops.
Ann’s training business has taken her from Hollywood to Helsinki. There, she helps communicators in organizations like Coca-Cola, Toyota, Salesforce and Eli Lilly. In Ann’s classes, they polish their skills and find new inspiration for their work.
Are you ready to become a great storyteller?
In this writing workshop, you’ll learn how to master the art of storytelling for business. Leave with online storytelling techniques that get your messages read and acted upon.
Because when it comes to engaging the hearts and minds of your audience members, whoever tells the best story wins.
“Ann Wylie will help you take your writing from mundane to memorable, dull to dazzling, ‘blah blah blah’ to brilliant.”
— Anahi Macauley, strategic messaging specialist, Federal Reserve Bank of Philadelphia
Read more rave reviews
Learn about our other training courses.
Questions? Please contact Ann.