Focus on one angle of the storySingle point, simple messageYou can’t cram size 10 hips into a size 4 skirt. And you can’t cram too many messages into a single piece.… Read the full article
Make your key point in writingUse it as a headline, deck or nut graphOnce you’ve found your focus and written your one-sentence story summary, use it.A well-written summary statement can become a headline, deck or theme sentence.… Read the full article