Writing workshops, communication consulting and writing services
The more words on a web page, the longer visitors will stay.
But is that really the best metric to measure? What if you could engage users on a page for half the time, yet have them remember one-third more of the content?… Read the full article
Readers are busy. Fluff takes space. Space takes time. So let’s cut the fluff and get on with it.
To cut the fluff, aim for a fact-to-fluff ratio of at least 1:1.… Read the full article
Simple sentences — subject, verb, object — are easiest to read, online or off.
That’s why Jan H. Spyridakis, professor of Human Centered Design & Engineering at the University of Washington, suggests that you:
Usability guru Jakob Nielsen recommends condensing copy by 50% online.
That’s certainly a useful guideline. But no single, overarching rule makes sense all the time.… Read the full article
When usability guru Jakob Nielsen wanted to measure the effects of short web copy, he studied a web page about Nebraska.… Read the full article
