Tight web copy

How to get the hyperbole out of your web page

Readers are busy. Fluff takes space. Space takes time. So let’s cut the fluff and get on with it.

To cut the fluff, aim for a fact-to-fluff ratio of at least 1:1.… Read the full article

Simple sentences — subject, verb, object — are easiest to read, online or off.

That’s why Jan H. Spyridakis, professor of Human Centered Design & Engineering at the University of Washington, suggests that you:

Usability guru Jakob Nielsen recommends condensing copy by 50% online.

That’s certainly a useful guideline. But no single, overarching rule makes sense all the time.… Read the full article

The more words on a web page, the longer visitors will stay.

But is that really the best metric to measure?… Read the full article