Improve your fact-to-fluff ratio
Readers are busy. Fluff takes space. Space takes time. So let’s cut the fluff and get on with it.
To cut the fluff, aim for a fact-to-fluff ratio of at least 1:1.… Read the full article
Writing workshops, communication consulting and writing services
Learn to get the word out with our proven-in-the-lab techniques in our email newsletter.