And activate passive voice online
Simple sentences — subject, verb, object — are easiest to read, online or off.
That’s why Jan H. Spyridakis, professor of Human Centered Design & Engineering at the University of Washington, suggests that you:
Tight web copy
Focus your web copy
Make it relevant
Usability guru Jakob Nielsen recommends condensing copy by 50% online.
That’s certainly a useful guideline. But no single, overarching rule makes sense all the time.… Read the full article
Cut webpages in half
Shorter webpages nearly 60% more usable
When usability guru Jakob Nielsen wanted to measure the effects of short web copy, he studied a webpage about Nebraska.… Read the full article
Improve your fact-to-fluff ratio
Aim for a 1:1 proportion
Readers are busy. Fluff takes space. Space takes time. So let’s cut the fluff and get on with it.
To cut the fluff, aim for a fact-to-fluff ratio of at least 1:1.… Read the full article
Eyes on you
Page view time is not a magic number
The more words on a webpage, the longer visitors will stay.
But is that really the best metric to measure?… Read the full article