Web visitors spend only a few seconds on a webpage
Tick tock. Visitors spend less than four seconds on 25% of the web pages they visit, according to a study by University of Hamburg and University of Hannover researchers.… Read the full article
Writing workshops, communication consulting and writing services
Tick tock. Visitors spend less than four seconds on 25% of the web pages they visit, according to a study by University of Hamburg and University of Hannover researchers.… Read the full article
Your email recipients aren’t reading your message. They’re scanning your emails.
Indeed, according to the Nielsen Norman Group’s latest eye-tracking study, email recipients:
So here’s the reading technique for emails: Recipients scan pieces of information quickly, speed reading to find specific information.… Read the full article
Online readers read shallow and deep, according to The Stanford Poynter Project: Eye Movement on the Internet, a study by Stanford University and The Poynter Institute.… Read the full article
Consider the numbers:
This just in: “Readers” actually don’t do much reading.
Indeed, just 19% of participants in a 2012 Harris Interactive poll read articles word-by-word.… Read the full article
Here’s the title of one of usability expert Jakob Nielsen’s earliest articles on writing for the web:
The first paragraph:
Here’s a paradox: 1) Reading is the No. 1 thing people do on websites.… Read the full article
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