Screen reading causes insomnia, backache — even serious illness
Yes, reading that blog post does make your butt look bigger. But mushy thighs are just one of the symptoms of screen reading.… Read the full article
Web writing
How reading on screen vs. paper affects eyes
Is your web page causing computer vision syndrome?
Reading on the screen is hard for a simple reason: Our eyes weren’t made to stare at little beige boxes all day.… Read the full article
How reading from screen vs. paper affects your brain
People find it difficult to concentrate online
Most Americans spend at least 8.5 hours a day looking at a screen, whether a TV set, computer monitor or mobile device, according to a study by Ball State University.… Read the full article
World technology literacy skills: bad and getting worse
21% of adults are technologically illiterate
Just 7% of adults around the world can manage conflicting requests to reserve a meeting room using a reservation system, then email people to let them know whether they got the room they requested.… Read the full article
Skimming, scanning and close reading
Get the word out to lookers, skimmers & readers
Online readers read shallow and deep, according to The Stanford Poynter Project: Eye Movement on the Internet, a study by Stanford University and The Poynter Institute.… Read the full article
People skim through the text of blog posts
They read 3.5% of the words on the page
Consider the numbers:
- 43% of people skim blog posts instead of reading them, according to Hubspot.
- 55% of people spent fewer than 15 seconds on an article, according to ChartBeat.
How people read on the web
They don’t; so make webpages scannable
Here’s the title of one of usability expert Jakob Nielsen’s earliest articles on writing for the web:
How Users Read on the Web
The first paragraph:
They don’t.
… Read the full articlePeople are skimming text on tablets
Insights from Poynter’s EyeTrack study
Call it the bailout point.
People reading news on an iPad spent an average of 78.3 seconds on stories that they didn’t finish.… Read the full article
Eye tracking online shows where people look
Change how your reader sees your page with 6 eye gaze patterns
Here’s a paradox: 1) Reading is the No. 1 thing people do on websites.… Read the full article
SEO guidelines for content writers
Help web visitors find your page
Find out what your audience is looking for, choose the right keywords, optimize for mobile and otherwise help Google find you with these SEO guidelines for content writers.… Read the full article