Social media writing
Don’t include too many items … or too few
Thank you, David Letterman.
Be an informer, not a meformer
“How do you find time for social media?” my speakers’ network e-zine asked subscribers.
“I don’t have time to not use social media,” I wrote back.… Read the full article
How to organize a content marketing piece
What a difference a format makes: A communicator in one of my recent social media-writing Master Classes used the temple story structure to fill in the blanks to a great tipsheet.… Read the full article
Stop tweeting about yourself
In a recent “Dilbert” cartoon, Dilbert and Wally beg their pointy-haired boss to keep them constantly updated on all his daily activities via Twitter.… Read the full article
New approach increases reading by 520%
“God is in the structure,” says Richard Preston, author of The Demon in the Freezer.
I agree. Once you’ve nailed your structure, writing becomes almost a matter of filling in the blanks.… Read the full article
Another communicator takes on the feature
Too many communicators married the inverted pyramid when they were 19, have made a lot of triangular babies and have remained monogamous for all these years.… Read the full article
When will you get the most action on Twitter?
Timing is important, says Jakob Nielsen, “the king of usability”: “Once [tweets] scroll off the first screen, they’re essentially 6 feet under.”… Read the full article
Try this new format for mobile storytelling
Clicking and scrolling is so 2010. Now a writer and media inventor has created a new storytelling format that takes advantage of mobile screens to let people tap through a story.… Read the full article