Do shorter subject lines really get higher open rates?
Call it the Goldilocks Conundrum: What character count is “just right” for subject line length?
If ever there were a question with an “it depends” answer, this is it.… Read the full article
Online communications
Tips for writing email subject lines
Make them clear, easy to understand
What makes one email campaign generate an amazing 93% open rate, while another languishes at a dismal 0.5%?
Ask the researchers at MailChimp, an email service provider.… Read the full article
How to write clever email subject lines
Try wordplay, humor, creative techniques
Among the most popular subject lines for my e-zine Wylie’s Writing Tips:
Now you see it
The Awwww Factor
Paint the schnauzer
One-sentence stories
Can you read me now?
… Read the full articleWhy you should keep writing email newsletters
They’re the best tool for supplementing websites
You can’t beat an e-zine for complementing a website, writes usability expert Jakob Nielsen. After all, he says:
- E-zines push; websites pull.
Why email marketing works [Statistics!]
It’s the No. 1 sharing channel in the world
4,300%.
That’s the average ROI on email marketing, according to the Direct Marketing Association.1 And that, says Inc.,… Read the full article
How to write good marketing emails that get read on mobile
Overcome the obstacles of reaching recipients on their smartphones
It’s Americans’ No. 1 online activity. It’s the top sharing channel in the world. The preferred tool for business communications.… Read the full article
Scannable content makes message 34% more memorable
Also increases understanding, satisfaction
The more words on a web page, the longer visitors will stay.
But is that really the best metric to measure? What if you could engage users on a page for half the time, yet have them remember one-third more of the content?… Read the full article
How people read on tablets
Insights from Poynter’s EyeTrack study
Call it the bailout point.
People reading news on an iPad spent an average of 78.3 seconds on stories that they didn’t finish.… Read the full article
Reach three types of web visitors
Get the word out to lookers, skimmers & readers
Online readers read shallow and deep, according to The Stanford Poynter Project: Eye Movement on the Internet, a study by Stanford University and The Poynter Institute.… Read the full article
Why is scannability of a website important?
Because readers spend only a few seconds on a web page
Tick tock. Visitors spend less than four seconds on 25% of the web pages they visit, according to a study by University of Hamburg and University of Hannover researchers.… Read the full article