People find it difficult to concentrate online
Most Americans spend at least 8.5 hours a day looking at a screen, whether a TV set, computer monitor or mobile device, according to a study by Ball State University.… Read the full article
Writing workshops, communication consulting and writing services
Most Americans spend at least 8.5 hours a day looking at a screen, whether a TV set, computer monitor or mobile device, according to a study by Ball State University.… Read the full article
I don’t know about you, but one of my goals in life is to never write anything that makes my readers throw up, resign or forget where they parked their car.… Read the full article
Just 7% of adults around the world can manage conflicting requests to reserve a meeting room using a reservation system, then email people to let them know whether they got the room they requested.… Read the full article
Online readers read shallow and deep, according to The Stanford Poynter Project: Eye Movement on the Internet, a study by Stanford University and The Poynter Institute.… Read the full article
Your email recipients aren’t reading your message. They’re scanning your emails.
Indeed, according to the Nielsen Norman Group’s latest eye-tracking study, email recipients:
So here’s the reading technique for emails: Recipients scan pieces of information quickly, speed reading to find specific information.… Read the full article
Consider the numbers:
This just in: “Readers” actually don’t do much reading.
Indeed, just 19% of participants in a 2012 Harris Interactive poll read articles word-by-word.… Read the full article
Here’s the title of one of usability expert Jakob Nielsen’s earliest articles on writing for the web:
The first paragraph:
Call it the bailout point.
People reading news on an iPad spent an average of 78.3 seconds on stories that they didn’t finish.… Read the full article
Tick tock. Visitors spend less than four seconds on 25% of the web pages they visit, according to a study by University of Hamburg and University of Hannover researchers.… Read the full article
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