What about special characters, all caps?
Oh, those darling emojis: red heart, face with tears of joy, naughty eggplant. Surely they have a use in subject lines for marketing emails.… Read the full article
Online communications
Create a sense of urgency in email subject lines
It may be the most effective approach
Nobody wants to miss out: Adding a sense of urgency to your subject lines is one of the best ways to get recipients to read your email.… Read the full article
Tips for writing email subject lines
Make them clear, easy to understand
What makes one email campaign generate an amazing 93% open rate, while another languishes at a dismal 0.5%?
Ask the researchers at MailChimp, an email service provider.… Read the full article
How to write clever email subject lines
Try wordplay, humor, creative techniques
Among the most popular subject lines for my e-zine Wylie’s Writing Tips:
Now you see it
The Awwww Factor
Paint the schnauzer
One-sentence stories
Can you read me now?
… Read the full articleHow to write email subject lines that get opened
Target the recipient to boost email analytics
Useful information is among the top three reasons people share information via email or social media, according to research by Chadwick Martin Bailey:
- Because I find it interesting/entertaining (72%)
- Because I think it will be helpful to recipients (58%)
- To get a laugh (58%)
Those findings echo research by three professors at Carnegie Mellon University.… Read the full article
How to write an email preview pane
Give readers a peek at your contents
Eight out of 10 businesspeople and more than half of consumers use preview panes to decide whether to open an email, according to Lyris Technologies.… Read the full article
Get recipients to open the email envelope
It takes 4 elements to boost open rates
Call it the envelope. Before they’ll open your email, your recipient considers four things: 1) the sender (or “from” name), 2) the subject line, 3) the preheader and 4) the preview pane.… Read the full article
How to write a great email newsletter
Steal these tricks from theSkimm
What’s the secret to a successful email newsletter? Make ’em laugh; make ’em think; make ’em Skimm.
In other words, make it interesting, relevant and easy.… Read the full article
Do people skim, scan, read emails?
Just 19% of email newsletters get read thoroughly
Your email recipients aren’t reading your message. They’re scanning your emails.
Indeed, according to the Nielsen Norman Group’s latest eye-tracking study, email recipients:
- Skimmed 69% of the e-zines they received
- Thoroughly read just 19% of e-zines
- Read the majority of the content of 6%
- Glanced at but did not read at all 6%
So here’s the reading technique for emails: Recipients scan pieces of information quickly, speed reading to find specific information.… Read the full article
Create email newsletters for the DoD
Uncle Sam wants you to write emails his employees can read
By Diane Owens
Did you know that the Department of Defense automatically converts employees’ emails to plain text?… Read the full article