Overcome the obstacles of reaching recipients on their smartphones
It’s Americans’ No. 1 online activity. It’s the top sharing channel in the world. The preferred tool for business communications.… Read the full article
Online communications
World computer technical literacy 2013
16% of adults are technologically illiterate
Just 8% of adults around the world can manage conflicting requests to reserve a meeting room using a reservation system, then email people to let them know whether they got the room they requested.… Read the full article
Every picture tells a story
Multiply Twitter, PR engagement with an image
What simple element can you add to your tweet to increase retweets by more than one-third? An image, according to Twitter’s own research.… Read the full article
How long should your listicle blog post be?
Don’t include too many items … or too few
Thank you, David Letterman.
The Top 10 list rules the web — or at least, Buzzfeed.… Read the full article
Writing for the web examples: One Smart site
PetSmartCharities.org reaches readers online
More than 400,000 dogs and cats find homes each year through PetSmart Charities’ in-store adoption programs and events. In fact, the organization grants more money to directly help pets in need than any other animal welfare group in North America.… Read the full article
Short web pages
4 ways to optimize long stories for phone reading
How long is too long for the mobile screen?
“Only the biggest/most complex stories should go above 600 words,” counsels the BBC in its guide to writing news for the mobile screen.… Read the full article
Focus your web copy
Make it relevant
Usability guru Jakob Nielsen recommends condensing copy by 50% online.
That’s certainly a useful guideline. But no single, overarching rule makes sense all the time.… Read the full article
Boost web page readability: Cut copy in half
Shorter web pages nearly 60% more usable
When usability guru Jakob Nielsen wanted to measure the effects of short web copy, he studied a web page about Nebraska.… Read the full article
How to write & design for iPads
Insights from Poynter’s EyeTrack study
Call it the bailout point.
People reading news on an iPad spent an average of 78.3 seconds on stories that they didn’t finish.… Read the full article
How to write great headlines for the web
Frontload headlines to putting the topic up top
When it comes to web heads, focus on the front.
That is, place your topic words at the beginning of your headline.… Read the full article