What about special characters, all caps?
Oh, those darling emojis: red heart, face with tears of joy, naughty eggplant. Surely they have a use in subject lines for marketing emails.… Read the full article
Writing workshops, communication consulting and writing services
Oh, those darling emojis: red heart, face with tears of joy, naughty eggplant. Surely they have a use in subject lines for marketing emails.… Read the full article
Nobody wants to miss out: Adding a sense of urgency to your subject lines is one of the best ways to get recipients to read your email.… Read the full article
What makes one email campaign generate an amazing 93% open rate, while another languishes at a dismal 0.5%?
Ask the researchers at MailChimp, an email service provider.… Read the full article
Among the most popular subject lines for my e-zine Wylie’s Writing Tips:
Useful information is among the top three reasons people share information via email or social media, according to research by Chadwick Martin Bailey:
Those findings echo research by three professors at Carnegie Mellon University.… Read the full article
Eight out of 10 businesspeople and more than half of consumers use preview panes to decide whether to open an email, according to Lyris Technologies.… Read the full article
Call it the envelope. Before they’ll open your email, your recipient considers four things: 1) the sender (or “from” name), 2) the subject line, 3) the preheader and 4) the preview pane.… Read the full article
What’s the secret to a successful email newsletter? Make ’em laugh; make ’em think; make ’em Skimm.
In other words, make it interesting, relevant and easy.… Read the full article
Your email recipients aren’t reading your message. They’re scanning your emails.
Indeed, according to the Nielsen Norman Group’s latest eye-tracking study, email recipients:
So here’s the reading technique for emails: Recipients scan pieces of information quickly, speed reading to find specific information.… Read the full article
By Diane Owens
Did you know that the Department of Defense automatically converts employees’ emails to plain text?… Read the full article
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