BBC’s heads are short, clear, front-loaded and context-free
Who writes the world’s best web heads?
The folks at BBC News, according to usability expert Jakob Nielsen.… Read the full article
Microcontent
How to write a top level page for your website
Craft your website’s tables of content
When searching on a drop-down menu, web visitors should either:
- Start at the top and move linearly down to the bottom of the menu (EPIC model)
- Randomly search the menu (ACT-R model)
Or so say classic models of cognitive processing.… Read the full article
Pass the dollar-bill test
If it looks easier to read, more people will read it
One technique for making sure even a long story looks easy to read is to use Edmund Arnold’s dollar-bill test.… Read the full article
Do a number on your followers
Want your message to go viral? Use digits
Articles with numerals in their titles tend to be shared more on Facebook than stories without digits, according to research by viral marketing scientist Dan Zarrella. … Read the full article