Solution? Write better links
Laura Miller has joined the growing movement toward delinkification. Instead of embedding links in the body of her columns, the senior editor at Salon is listing them at the bottom.… Read the full article
When it comes to web heads, focus on the front.
That is, place your topic words at the beginning of your headline.… Read the full article
Who writes the world’s best web heads?
The folks at BBC News, according to usability expert Jakob Nielsen.… Read the full article
When it comes to link writing, Click here is so 1996. We’re talking 14.4k modems, a CompuServe account and the Spice Girls singing “Wannabe” on your portable electronic device, aka a Sony Discman.… Read the full article
If you saw a road sign that said, “go here,” “drive more” or “road sign,” would you follow it?… Read the full article
All readers are not created equal. So how can you give your in-depth “divers” enough information without overwhelming your casual “surfers”?… Read the full article
Where do you put your links?
Embedded links like this one can cause problems. Among them:
A suitor asks you on a date but doesn’t show up. A parent says she’ll play a game but never does. A link on a website says Products & services but opens a registration page instead.… Read the full article