BBC’s heads are short, clear, front-loaded and context-free
Who writes the world’s best web heads?
The folks at BBC News, according to usability expert Jakob Nielsen.… Read the full article
Writing workshops, communication consulting and writing services
Who writes the world’s best web heads?
The folks at BBC News, according to usability expert Jakob Nielsen.… Read the full article
When it comes to web heads, focus on the front.
That is, place your topic words at the beginning of your headline.… Read the full article
When searching on a drop-down menu, web visitors should either:
Or so say classic models of cognitive processing.… Read the full article
One technique for making sure even a long story looks easy to read is to use Edmund Arnold’s dollar-bill test.… Read the full article
Articles with numerals in their titles tend to be shared more on Facebook than stories without digits, according to research by viral marketing scientist Dan Zarrella. … Read the full article
The summary blurb under the headline does the heavy lifting on a webpage. According to the Eyetrack III study of online behavior: