5 ways to draw eyes, fingers
Your most important links are calls to action, writes HubSpot’s Kyle James. So how can you increase the chances that they’ll get clicked?… Read the full article
Link writing
How to write a link that’s the right length
Give visitors enough information to decide to click
Think of links as the Goldilocks of microcontent: Some links are too long. Some links are too short.… Read the full article
How to write link text
5 ways to create links that get clicked
How can you write links that get clicked?
Here are five ways to get screen readers to click your links:
1.
… Read the full articleWhy avoid ‘Click here’ links?
Describe what readers will find if they click
Google finds 25 billion instances of Click here and Read more on the web. It finds 12.8 billion instances of Learn more, 13 billion instances of Get Started, 6.8 billion instances of Next article, and 5 billion instances of Previous article.… Read the full article
Key links writing: Don’t overlink
Don’t overwhelm readers with options
In one study — on a web page with, granted, a ton of links — visitors looked at 71% of links in the first paragraph, but none of the links in paragraphs 13 through 24.… Read the full article