7 ways to polish your traditional heads
Here’s a quick tip for making more of your news headlines: Make sure you’re telling the story and not just telling about the story.… Read the full article
Writing workshops, communication consulting and writing services
Here’s a quick tip for making more of your news headlines: Make sure you’re telling the story and not just telling about the story.… Read the full article
How short should your press release headline be?
Best practice: Keep release headlines to 55 characters or fewer.… Read the full article
This just in: “Readers” actually don’t do much reading.
Indeed, just 19% of participants in a Harris Interactive poll read articles word-by-word.… Read the full article
Front-loading your headlines with your topic word just makes sense if your readers are going to encounter those headlines in online lists — a search engine results page, for instance, or your online newsroom.… Read the full article
Embeddable tooth implants. Batman’s tax bill. Zombie slayers.
Like squeezing together a lump of coal to make a diamond, compression of details condenses fascinating facts into a passage that’s more than the sum of its parts.… Read the full article
The internet coffee pot. Word of the year. The Dust Bowl.
Details like these grab attention and help readers see your big idea.… Read the full article
Research shows … that nearly half of commuters text and drive … that one in three patients enters the hospital malnourished … and that 66% of women won’t kiss men with moustaches.… Read the full article
Imagine the first few hours in the recovery room following a hysterectomy or … ligament repair. Consider what post-surgical life has been like for some pets undergoing common surgical procedures; intense hours WITHOUT pain medication.
One way to pitch a story that reporters want to catch: Start with an anecdotal lead.
Anecdotes make your PR pieces easier to believe, understand and remember.… Read the full article
Journalists spend, on average, less than a minute reading news releases, according to a study by Greentarget. You can reverse-engineer that to less than 200 words.… Read the full article
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