Get the word out to lookers, skimmers & readers
Online readers read shallow and deep, according to The Stanford Poynter Project: Eye Movement on the Internet, a study by Stanford University and The Poynter Institute.… Read the full article
Ann Wylie’s blog of writing tips
People skim through the text of blog posts
They read 3.5% of the words on the page
Consider the numbers:
- 43% of people skim blog posts instead of reading them, according to Hubspot.
- 55% of people spent fewer than 15 seconds on an article, according to ChartBeat.
How people read on the web
They don’t; so make webpages scannable
Here’s the title of one of usability expert Jakob Nielsen’s earliest articles on writing for the web:
How Users Read on the Web
The first paragraph:
They don’t.
… Read the full articlePeople are skimming text on tablets
Insights from Poynter’s EyeTrack study
Call it the bailout point.
People reading news on an iPad spent an average of 78.3 seconds on stories that they didn’t finish.… Read the full article
Eye tracking online shows where people look
Change how your reader sees your page with 6 eye gaze patterns
Here’s a paradox: 1) Reading is the No. 1 thing people do on websites.… Read the full article
8 good writing tips for corporate communicators
How to tell better stories, write to persuade and more …
Want to write better, easier and faster? Get clicked, read, liked and shared? Otherwise boost your writing skills?… Read the full article
Writing tips and tricks to try now
Get opened, get read — and get home early — with these techniques
Want to boost your open rates? Get more media coverage? Otherwise boost your writing skills?… Read the full article
Try these 8 tips for better writing
Get clicked, opened, read and shared — and more
Want to write better stories? More persuasive messages? Otherwise boost your writing skills?
As we plan our upcoming Master Classes, I’ve been creating a lot of new slides.… Read the full article
8 content writing tips and tricks to try now
Write better news releases, webpages and more …
Want to write more readable messages? Increase engagement on your webpages? Otherwise boost your writing skills?
As we plan our upcoming Master Classes, I’ve been creating a lot of new slides.… Read the full article
8 awesome writing quotes
What writers & others say about writing
My favorite writing quote? Ever?