Tipsheets

Get tips on how to ...

• How do you rate as a writer? New tool lets you score, improve and track your writing skills
• Improve approvals: 'The shark is down' — Most approval processes just don't work day-to-day
• Try a feature lead: Take a tip from Silver Anvil Award-winning campaigns and make your copy more creative
• Captivate your audience: Three ways to make your copy more creative
• Develop an approval process that doesn't drive you nuts: How to run the review process so it doesn't run you
• How to write the most important piece of copy on your Web page: Summary blurbs may be the only things site visitors read
• Increase readership with a feature-style story: Inverted-pyramid stories take a beating in studies and trends
• Lead with the benefits: To increase reader interest, focus on reader's needs first, then follow up with your organization's offer
• Make your copy clear and concise: The easier your story is to read, the more people will read it
• Model the masters: Want to improve your communications? Find a mentor in your favorite publications and Websites
• Take the "numb" out of numbers: Help audience members understand new, difficult or complicated information through metaphor
• Write a world-class release: Make your next media relations piece stand out from the crowd when you steal these six techniques from Silver Anvil-winning campaigns