Persuasive writing
Think Like a Reader
- ‘Imagine someone else’s point of view: ‘Imagine someone else’s point of view’
- Authority rules: Experts are most trusted, says Edelman’s Trust Barometer
- Pay it forward: We’re wired to repay favors
- One more phrase to avoid: Enough already with the ‘At XX, we …’ construction
- Push the envelope: Get them to open the offer
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Trigger happy: USDA’s MyPlate puts its money where your mouth is
- Recession-proof your writing career: Write copy that sells
- Pull the trigger: Create an environment for your message
- Seek higher authority: Move readers to act
