Organizing copy
Build a Solid Structure
Why structure?
- Master plan: Help readers recall your message
Structures to try
- Features first: WCB-Alberta writer transforms article through story structure
- Sure signs: ‘Signal words’ help readers follow along
- Boxes and arrows: Hybrid story forms go beyond news and features
- Alphabet soup: Alphabetical structure isn’t as easy as ABC
- Mark time: Try a chronological structure
- Feature structure boosts readership: Inverted pyramids take a beating in studies
Transitions
- Mind the gaps: Write transitions that build bridges from one idea to the next
Story templates
- Template your story: Create fill-in-the-blanks story forms
