Web writing
Get the Word Out on the Web
- Letter perfect: Three tips for writing engaging e-zine copy
- Your brain on the Web: We’re clicking instead of concentrating
- Pass the 10-second test: The longer Web visitors stay, the longer they’ll stay
- Can Web heads be witty and wise?: 5 ways to write for Google and people
- Get clicked: Write Web heads that attract Google — and real readers
- Driven to distraction: Online, it’s hard to concentrate. So how do we communicate?
- Left is right: Visitors spend more than twice as long looking at the left side of your Web page
