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Ann Wylie

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<strong>Not another turkey!</strong> Here’s to putting the Ho Ho Ho into ho-hum holiday stories. <em><a href="https://www.shutterstock.com/image-photo/colorful-turkey-isolated-on-white-background-1466433359" target="_blank" rel="noopener noreferrer">Photo credit: Aksenova Natalya</a></em>

How to write in detail

Steal tips from these holiday messages Hey, we know. Thanksgiving was so November 2015. But we couldn't resist sharing these...
Concrete details / Storytelling
<strong>Turn ideas into things</strong> Researchers found an almost one-to-one correlation between how concrete a passage was and how easy it was to understand. <a href="https://www.istockphoto.com/photo/grade-a-on-blackboard-with-copy-space-gm1125332872-295781724"><em>Photo credit: harunhalici</em></a>

Concrete images in writing boost understanding

There’s a 1:1 correlation between vivid descriptions and comprehension Three professors from Texas A&M University and the University of the...
Concrete details / Storytelling
<strong>Living color</strong> How can you get more clicks with link size, placement and color? <a href="https://www.istockphoto.com/photo/browsing-the-web-gm116248249-4926002" rel="noopener" target="_blank"><em>Image by adamkaz</em></a>

What’s the best link format?

5 ways to draw eyes, fingers Your most important links are calls to action, writes HubSpot’s Kyle James. So how...
Channels / Skim, scan, read / Web
how-to-write-a-link

How to write a link that’s the right length

Give visitors enough information to decide to click Think of links as the Goldilocks of microcontent: Some links are too...
Channels / Skim, scan, read / Web
<strong>Give the people what they want </strong><em>Information I can use to live my life better</em> travels further and faster on social media. <a href="https://www.shutterstock.com/image-photo/hand-writing-helpful-tips-black-marker-127072601" rel="noopener" target="_blank"><em>Image by Ivelin Radkov</em></a>

How to write status updates that go viral?

Be an informer, not a meformer “How do you find time for social media?” my speakers’ network e-zine asked subscribers....
Channels / Content marketing
<strong>Which of these statistics surprised you most? How do you plan to overcome this obstacle when writing for your audience?</strong>

Literacy rate in America by the numbers [Slideshare]

Half of U.S. adults read at basic level or below Let’s start with the bad news: More than half of...
Readability
Get in touch with your readers

Why description?

Read it; feel it Read the words coffee, camphor or eucalyptus, and the part of your brain most closely related...
Description / Storytelling
Turn populations into people

Turn populations into people

Help readers see a classroom of children Compare the impact of this statement …' “Each day, we lose 30 children...
Metaphor / Storytelling
Make mine to go With more than 50% of your audience members engaging with your channels via smartphone, it's time to make your message mobile. Image by Gustavo Spindula

Mobile makeover for depression post

Communicator transforms piece for the small screen Make mine to go. Make mine to go With more than 50% of...
Channels / Web
how-to-write-a-nut-graph

Tough nut to crack

Put your story into a nutshell in the nut graph If I came to your house and told you to...
Persuasive writing / Writing structure
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