Ann Wylie
5 obstacles of mobile reading
Screen size, fat fingers and more Reading your web page on a smartphone is like reading War and Peace through...
A bear’s tale: Storytelling structure in action
3 steps to a great story Facts tell, stories sell. Tell me a story How can you make the most...
Search and destroy conjunctions
And, Or and So can increase sentence length Sentences too long? Use Microsoft Word's "find" function to search for conjunctions....
Increase reading with your writing structure
Use a structure that's been proven in the lab to increase reading What if I told you there was a...
Choose a writing structure that’s more memorable
Features 'cement main points into readers' memories' The feature-style story structure — aka the "stack of blocks" — is more...
Create a friendly writing structure
Want your brand to seem more personable? Brands that run more feature-style stories are seen as being more: Neighborly and...
Make size and scale visual
How tiny is tiny? How huge is huge? How small is small? One-third the size of a ladybug? The size...
Vital statistics
Add color and credibility to your copy with numbers Which personal finance story would draw you in? One that starts:...
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