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Ann Wylie

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<strong>Better than a recording device</strong> To get great stories in the interview, find the desk-pounding, or aha!, moment. <a href="https://www.shutterstock.com/image-photo/microphone-on-white-background-close-view-606943184" rel="noopener" target="_blank"><em>Image by Dmytro Ostapenko</em></a>

How to interview for an article to get stories

How to find the aha! moment and other tools Call it an aha! moment: Better than a recording device To...
Storytelling / Storytelling
<strong>Point it out</strong> Use your one-sentence story angle in your piece. <a href="https://www.istockphoto.com/photo/kid-hand-pointing-with-index-finger-isolated-gm939627170-256900935" rel="noopener noreferrer" target="_blank"><em>Image by Prostock-Studio</em></a>

Make your key point in writing

Use it as a headline, deck or nut graph Once you've found your focus and written your one-sentence story summary,...
AI/Writing process / Message length / Readability / Write Better, Easier, Faster
<strong>Read this!</strong> To become a better writer, become a better reader. <a href="https://www.shutterstock.com/es/image-photo/content-african-woman-charming-smile-laughs-1186050244" rel="noopener" target="_blank"><em>Image by Cast Of Thousands</em></a>

How does reading help you become a better writer?

Find a mentor in your favorite communications I recently sent one of my email pals a plea for holiday reading...
AI/Writing process / Read to write / Write Better, Easier, Faster
<strong>Don’t just read as a reader</strong>. Read as a writer. <a href="https://www.shutterstock.com/image-photo/smiling-black-young-man-glasses-holding-1296335626" rel="noopener" target="_blank"><em>Image by fizkes</em></a>

How do you read like a writer?

Read for technique, not just for information and entertainment Years ago, I ran across this passage Stephen Schiff wrote about...
AI/Writing process / Read to write / Write Better, Easier, Faster
<strong>Reverse-engineer it</strong> After reading good writing, you can improve your writing by figuring out how the writer wrote it. <a href="https://www.shutterstock.com/image-photo/asian-man-use-cellphone-283126391" rel="noopener" target="_blank"><em>Image by leungchopan</em></a>

To become a better writer you must read

Take it apart; put it back together In her memoir The Year of Magical Thinking, Joan Didion describes a moment...
AI/Writing process / Read to write / Write Better, Easier, Faster
‘Ewe well sea watt aye mien sum dais.’ <a href="https://www.shutterstock.com/image-photo/red-tick-sign-isolated-on-white-62591437" rel="noopener" target="_blank"><em>Image by phototastic</em></a>

Grammar and spell check double-check

Don't forget to use your brain, too Spel chekers, hoo neeeds em? — Alan James Bean, American astronaut ‘Ewe well sea...
Readability / Spelling, punctuation and grammar
<strong>Splitting headaches</strong> Shakespeare split infinitives. Why can’t you? <a href="https://www.shutterstock.com/es/image-photo/banana-split-half-on-white-background-1809219343" rel="noopener" target="_blank"><em>Image by janyask</em></a>

What is the rule about splitting infinitives?

Is this approach still a grammar don’t? Splitting headaches Shakespeare split infinitives. Why can’t you? Image by janyask It may...
Readability / Spelling, punctuation and grammar
Catch stubborn mistakes with these four hacks from Chris Smith, proofreader to the stars (and to Wylie Communications!) <a href="https://www.istockphoto.com/photo/isolated-red-colored-pencil-stand-out-of-other-brown-pencils-gm516920328-89215823" target="_blank" rel="noopener noreferrer"><em>Image by PanuddaN</em></a>

How to proofread like a pro

Rest, reformat, read aloud and review common errors By Chris Smith You spell-checked it, but that story still appeared with...
Readability / Spelling, punctuation and grammar
<strong>It’s all about the reader</strong> Want to get opened? Write about the reader’s favorite topic. <a href="https://www.shutterstock.com/image-photo/female-hand-hold-open-envelope-post-515072374" rel="noopener noreferrer" target="_blank"><em>Image by AngieYeoh</em></a>

How to write email subject lines that get opened

Target the recipient to boost email analytics Useful information is among the top three reasons people share information via email...
Channels /
<strong>Things that make your readers go ‘huh?’</strong> Translate the language of your organization into the language of your audience. <a href="https://www.shutterstock.com/image-photo/thinking-mans-head-had-idea-262508207" rel="noopener" target="_blank"><em>Image by vchal</em></a>

How to overcome jargon in writing

Use the words in your reader’s head, not the words in your head When Elizabeth Kolbert wrote about climate change...
Jargon / Readability
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